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This web page states the following, "While looking to invest, we know that conviction is key." Our analyzers saw that the web site also said " Investment in the Firm and the Community Since 1999." The Website also said " NorthPointe is proud of its culture in developing its people and participation in the community. Since 2000 the partners have enhanced our product offerings and encouraged the personal growth of our employees. NorthPointe co-founds the Investment Professionals for Children Charity. Continues partnership with Cornerstone Schools." The website's header had NorthPointe Capital as the most important optimized keyword. It is followed by NorthPointe, Capital, and Investment which isn't as highly ranked as NorthPointe Capital. The next words northpointecapital.com uses is equity. institutional was included and might not be seen by search crawlers.